Herb Werth

Managing Director, Global Head of Buy Side Product Strategy and Marketing IPREO

Herb is responsible for the firm's Buy Side Initiative which extends Ipreo's Capital Markets solutions to the institutional investor community. The Ipreo Buy Side Platform is an innovative set of tools and workflows that add efficiency and reduce operational risk in the primary markets.  Herb and his team have built a global network of over 200 buy-side firms with whom they work to understand and improve the new issuance process.  The team at Ipreo is in regular dialogue with these institutions, and synthesize the feedback they receive to help inform both the product direction at Ipreo and the industry dialogue around primary markets. Herb has 24 years of financial technology experience. Prior to joining Ipreo, he spent over seven years at Bloomberg where he was a Global Product Manager focused on Buy Side Trading Solutions. Herb has also held technology leadership positions at several sell-side investment banks.