Tara Muller is currently a senior leader on Virtu’s Liquidity Sales team responsible for the firm’s off-exchange liquidity offerings, including VEQ (formerly Acknowledge Equities and Knight Link) and the MatchIt ATS. She served in a similar capacity at KCG Holdings before Virtu acquired the firm in July 2017. Tara’s responsibilities include new business strategy, product development and account management. She is also part of the firm’s Retail Order Routing Committee. Tara joined Virtu (then Knight Capital) in 2006 to build the Knight Link business and was a Managing Director in Knight’s Electronic Trading Group. Over the last 10 years, Virtu has become one of the largest providers of off-exchange liquidity in the U.S. equities market and is an essential source of liquidity for the street’s smart order routers and ATSs. Prior to joining Knight, Tara spent more than 10 years at Reuters America (now Thomson Reuters) where she was responsible for sales of Reuters desktop products, fundamental and estimate content, and real-time data feeds. Tara graduated from Villanova University with a BA in 1996 and has her Series 7 and 63 licenses.